Customer Lifetime Value
Enter average yearly revenue generated by each customer for your business.
Enter the percentage of revenue remaining after subtracting direct costs.
Enter annual discount rate used to adjust future money to today’s value.
Enter how many years a customer remains active on average.
Enter average cost to acquire a new customer.
Discounted CLV
The present-day worth of future profits from a customer, after adjusting for time and margin.
Undiscounted CLV
Total profit expected from a customer without adjusting for time.
CLV:CAC Ratio
How many dollars earned for each dollar spent to get a customer.
Acquisition Payback Period
Time it takes to earn back money spent on getting a customer.
Annual Churn Rate
Percentage of customers lost each year on average.
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